Sargaalaya – The Arts and Crafts Village, established in 2011, is a permanent set up; the visitors can keep in touch with the artisans and place orders as per their requirement even from their homeland. The initiative by the Department of Tourism, Government of Kerala, is managed by the Uralungal Labour Contract Cooperative Society Ltd. The Village is a craft cluster that was conceptualized as a tourism destination, developed and implemented on the Responsible Tourism model. It is an initiative to put Kerala's traditional handicrafts on the tourism trail.
The strategy is to put Kerala & traditional crafts as an integral part of Kerala tourism experience with the provision of economic development of the artisans. The craft village is set up on 20 acres of land on the banks of the Moorad River, just 200 meters off Kozhikode – Kannur National Highway near Vadakara. The craft village has 27 cottages where, a hundred or even more artisans can work. Apart from showcasing crafts & craftsmen from across Kerala, Sargaalaya has a Crafts Design & Technology development centre that provides training for craftsmen on the latest techniques of production and encourages innovation in the traditional system.
It is not that things come to an end once after a single visit to Sargaalaya. With new varieties of products after unique experiments, every time you visit, there is something new, awaiting you in the crafts village.